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My journey in the digital world began with a strong foundation in information technology. For several years, I honed my skills as an IT consultant and database-integrated developer. During this period, I expanded my expertise to include technical SEO, search engine optimization, affiliate marketing, and WordPress development, enriching my technical repertoire.

My initial foray into affiliate marketing started back in 2002 with a niche site. However, it wasn’t until 2021, driven by my frustration with the prevalent misinformation in the field, that I fully embraced and focused on affiliate marketing. This was the year I created the Affiliate House Masterclass, initially offered for free within my ‘Live The Digital Lifestyle‘ Facebook group. This venture later evolved into its own digital offering, becoming a cornerstone of growth and learning.

This journey has been about more than just professional development; it has been a pursuit of integrity in the online entrepreneurial world. I’ve seen too many beginners lured by the promise of quick income, spending months and significant funds, only to find themselves back where they started. My experience has taught me the importance of understanding the ‘how’ and ‘why’ behind making money online. The market is ever-changing, and those who don’t grasp the basics often fail to adapt. That’s why I focus on the honest truth in my teachings, steering clear of misleading income statements.

I challenge my students to think beyond the immediate allure of high earnings and consider the real-life impact of an additional $1,000 to $2,000 a month. It’s about making that house or car payment, and understanding that once you can consistently earn at this level, scaling up to $10,000 or even $50,000 a month becomes a tangible goal. My approach is rooted in providing the foundational knowledge and skills necessary to succeed and adapt in the dynamic world of digital marketing.