Title: What is SEO? Search Engine Optimization Explained!
Article by Jonathan Alonso
*What Is SEO – Search Engine Optimization?
SEO or Search Engine Optimization is the name given to activities that attempt to improve search engine rankings for websites, stores, and anything with a web address organically (non-paid). The results revealed by search engines are solely based on independent algorithms based on ever-changing criteria that search engines consider relevant and authoritative. (i.e. Google)
*Why SEO? Importance of SEO
Why should you as a small business owner be concerned about search engine optimization (SEO)? Growth! SEO gives your customers greater opportunities to find your business amongst the sea of competition. It is more like word of mouth advertising from a personal friend, and in the right situation can drive customers through your door. Plus in this day and age of technology, search engine optimization is no longer an option for businesses especially if they expect to be competitive, to grow, and to maximize their return on investment. SEO will provide you visibility, traffic, credibility, branding and help you gain valuable insight into customer behavior.
*How do Search Engines Work?
There are over 130 million registered websites (and growing) on the internet. To help us sort through it all, most of us rely on search engines to find what we want. These search engines have become quite good at doing what they do, that’s over 90% of the people using the internet rely on them to find exactly what they want. Now there are a lot of good search engines out there but about 74% of people worldwide use Google.
Article: https://www.thejonathanalonso.com/what-is-seo-seo-meaning-seo-definition-and-seo-rankings/
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